Effect of Prices, Distribution Strategies, and Marketing on Demand for HIV Self-testing in Zimbabwe:A Randomized Clinical Trial

This randomized clinical trial recruited 4000 study participants in urban and rural communities in Zimbabwe. This study found that demand for HIV self-testing in Zimbabwe was highly price sensitive, suggesting that free distribution may be essential for promoting testing among high-priority population groups; additionally, pharmacy-based distribution was preferable to clinic-based distribution in urban areas.

Please see the attached paper for more details.
chang_2019_oi_190387.pdf (923.2 KB)